
CH Robinson invests in AI to speed up air cargo quoting
CH Robinson has continued its investment in AI with new agents for its freight forwarding business that it claims speed up the quoting process for air cargo shipments.
The US forwarder said that its AI systems have so far determined and delivered over 80,000 price quotes for over 3,600 customers.
"Quotes that used to take a day for an air shipment and two to three days for an ocean shipment now take two to three minutes," the company said.
AI is also being implemented to help with customs document processing, which has become more labour-intensive with new trade agreements, layers of new tariffs, and stricter compliance rules.
Mike Short, president of global forwarding, added: "Customers have information they need sooner. Data is more consistent. Processes are more predictable. When plans change or disruptions occur, customers can more quickly evaluate a new routing, mode of shipping, schedule or price.
"Not to mention, speed-to-market is a real competitive advantage. The faster we get you a quote and handle your booking, the faster you get the ideal carrier and the ideal sailing or flight.
"For an air shipment, life-saving medicines, perishable produce and critical automotive parts absolutely must arrive on time. Our Lean AI makes your supply chain a smarter, faster, better one."
Mike Neill, chief technology officer, added: "Before agentic AI, we'd developed digital booking forms and data exchange setups with customers, but over the course of about 10 years achieved only about 5% automation for ocean and air booking requests.
"Why was that such a tough hill to climb? Primarily because you quote your customer, then it's their suppliers booking with you. A customer might have 50 suppliers. With our agentic AI, all those booking requests no longer need to be handled manually."
On the customs front, CH Robinson staff had been manually handling four dozen types of documents from shippers, carriers and government agencies needed to clear US Customs but much of this has now been automated.
"Incoming documents are split up, classified and attached to their individual shipments," CH Robinson. "An AI agent extracts necessary data, while the system monitors for missing documents and requests them.
"Automated invoices and information packets are sent out at the end. So far, time spent has been reduced by 23%, allowing the company's customs brokers to focus on critical validation and compliance steps."